It's the playground of the rich and famous, with the great and good of Hollywood descending on the French Riviera in their droves.
And the A-list welcomed a new member into their pack on Monday afternoon in the form of TOWIE star Chloe Sims.
Swapping the tanning shops of Essex for the bright lights of Cannes, the 31-year-old reality star certainly seemed keen to make an impact as she paraded her bikini body on the beach.
Splashing around in the sea no doubt in the hope of attracting a fair amount of attention, the mother-of-one was evidently wanting to ensure all eyes were on her.
Perhaps hoping to be spotted by a Hollywood director, the surgically-enhanced brunette seemed to be having a whale of a time as she cavorted in the chilly-looking ocean, giggling away as she splashed water at herself.
Chloe showed off her slim figure in a tiny baby pink bandeau bikini with ruffle detail, and perched a pair of oversized sunglasses on her head in case the sun decided to come out in the South of France.
Rather than go for the natural look, the TOWIE star opted for a full-face of heavy make-up, complete with fluttering false lashes and lipgloss.
Chloe certainly seemed to be enjoying her time in Cannes, and kept her Twitter followers constantly up-to-date with her every move - and declaring how much she was missing her co-star best pal, Lauren Pope.
Writing in a series of posts, she said: 'Sitting in the French sunshine in Cannes #Torch #festivaldeCannes.
'Last night in Cannes gonna drop it like its hotttttt you know? Thank youuuuuu. I miss @LaurenPope.
'Beautiful dinner @BabylonCannes.'
Chloe isn't the only TOWIE star to have descended on Cannes for the annual film festival, with Lucy Mecklenburgh spotted soaking up the sun on the French Riviera late last week.
Source : dailymail
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