Bar Refaeli is her own best advertising. She's a former Victoria's Secret model and a Sports Illustrated swimsuit cover model with an enterprising side as well. This year she's set out to design a line of women's underwear she describes as "beautifully-made basics that look good and feel amazing."

Sounds unglamorous, but check out the marketing campaign: Bar Refaeli, playing tennis in a bra and panties (against, it seems, no one). As a portrayal of tennis, it's poorly imagined. She rushes the net, gives her invisible opponent competitive glances, and swats her racquet at a tennis ball that bounces towards her (from where?). But as far as selling underwear goes, it's game, set, and match:
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